100 years later: Japan's here.
Especial project done for Dentsu Latin America celebrating the arrival of the japanese colony and culture in Brazil a 100 years ago.
We proposed an integrated action with Dentsu Tokyo were we would estimulate the xchange of information and cultural aspects by many actions on the web.
In this particular interface we proposed a web cam at the Liberdade district (the biggest japanese neighbourhood outside japan) and another cam at Shibuya.
Both running on real time and with especial features that allowed communication an interaction with people on opposite sides of the world.
Concept. Art Direction. Illustration.
Yamaha. MT - 03.
Pitch for the launch of Yamaha's street motorbike. We won both on print and web projects.
Agency: Dentsu Client: Yamaha
Concept. Art Direction. Illustration.
Capricho. Get the look.
Comissioned work by Editora Abril and Capricho Magazine.
A hotsite created for teens from 9 to 15 years old. Here they could search pop stars by some features such as 'Long and blond hair' and find out how to get the same look for themselves
Art Direction. Illustration.
Qr Code. Brazilian launch
Hot site created to launch the QR Code technology in Brazil.
The client requested a very colorful and bright look as our main target to use and spread this technology in Brazil were young people.
Agency: Dentsu L.A. Client: Fast Shop.
Concept. Art Direction. Illustration.
Fit Light
Pitch for Fit juices.
In this project we aimed to create a Quiz that would test the velocity in witch you lead your regular life.
As the questions passed by the velocimeter would indicate how light, as Fit, is your life and if you should think about it and take things in a lighter way.
Agency: Dentsu L.A. Client: Ajinomoto.
Concept. Art Direction. Illustration.
Kid's day at Fast Shop
Hot site created for ‘kids day’ in Brazil.
In this hotsite people could subscribe and send videos and photos of their children. Each content could be voted on and the winner would get a new video camera.
Agency: Dentsu L.A. Client: Fast Shop.
Concept. Art Direction. Illustration.
Balance your day
Pitch for Fit juices.
To take things lighter in everyday life we created a concept of balance. As every human we all have bad habits such as eating junk food and too much candies.
Here you can choose from things such as ‘I ran away from gym’ and ‘I had pizza last night’ and Fit light will present a healthy option for you to balance the mislead.
Agency: Dentsu L.A. Client: Ajinomoto.
Concept. Art Direction. Illustration.
Toyota Magazine
Online Magazine proposal for Toyota.
The objective of this project was to create a closer relationshiop with clients and possible future clients of Toyota.
We created a magazine that would be updated monthly with news, curiosities e many other exclusive information about Toyota.
Agency: Dentsu L.A. Client: Toyota.
Concept. Art Direction. Illustration.
Pedra Negra Hotel
Comissioned work by the client itself.
A very old style and traditional hotel called Fazenda Pedra Negra, located amidst the mountains of Minas Gerais district in Brazil.
My objective was to create virtually as much as possible the atmosphere of the farm and its closeness with nature and peace and quiet environment.
All of the details of the site were taken from pictures of the farm itself.
Concept. Art Direction. Illustration. Animation.
Una Passione
Virtual reality game.
Una passione was a virtual reality game created to launch the new Idea Adventure car.
We had a huge response to the game, many comunities created by fans in orkut and a massive buzz in Brazil regarding this campaign.
It was a very exaustive project, but in the end with such a response to it was all worth.
Art Direction. Animation.
Dentsu online
Online campaign to promote Dentsu LA in Brazil
I based the layout on print media previously made, but I added the Illustration to it in order to give a more fluid look and be able to do a fun animation with it.
Client: Dentsu L.A.
Art Direction. Animation. Illustration.
Círio de Nazaré
Proposal of seasonal hotsites to promote de Ajinomoto spice.
Agency: Dentsu. Client: Ajinomoto.
Concept. Art Direction.
Fast Shop at the Pan American
Pan American hotsite proposal.
Agency: Dentsu. Client: Fast Shop.
Concept. Art Direction. Animation.
70 years on air
70 years commemorative hotsite proposal of Bandeirantes, the second lead tv channel in Brazil.
The final version of the website turned out to be a very simplified one. But I really enjoyed this kindda old dirtiesh first look of it.
Agency: Dentsu. Client: Bandeirantes Group.
Concept. Art Direction.
Amarula's new look
Pitch for the new website and print campaign of the product.
With this layout and concept of new colours and a more abstract visual we won the pitch.
Agency: DBNASO. Client: Amarula.
Concept. Art Direction.
HDTV
Hot site created to clarify users about the HDTV launch in Brazil.
Due to a tight schedule we presented the online communication and looks to the client at first.
He loved it and asked us to not present any print layouts and just adapt this piece to all the media we would develop for HDTV material.
Agency: Dentsu. Client: Fast Shop.
Concept. Art Direction. Illustration.
